In honor of the annual tribute to the film industry known as the
Oscars, I thought it only appropriate to pay tribute to some of the great artists behind the movie poster. Now I'm not talking about the poster for the latest blockbuster with a photo of your favorite star's giant face half in shadow, superimposed over an exploding building. I'm here to pay tribute to the posters that can stand up as art, and have a life long after the movie has faded.
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Certainly one of the great pioneers in the modern film era is
Saul Bass (1920-1996). A graphic designer who created iconic logos for corporations like United Airlines and AT&T, Bass so revolutionized the movie graphic that he made the movie titles an integral part of the film. No longer did they just list the credits but they set the mood and created an identity for the film from the first frames. Some of his memorable movie posters and titles were for Otto Preminger's
'The Man with the Golden Arm' (1955) and Alfred Hitchcock's
'Vertigo' (1958). His
New York Times obituary said he was "the minimalist auteur who put a jagged arm in motion in 1955 and created an entire film genre…and elevated it into an art."
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Sometimes the star
is the most important focus of the poster but long before the days of Photoshop, it was up to illustrators to create their striking portraits. One of the most recognized and prolific was
Bob Peak (1927-1992). He created lively illustrated portraits for such classics as
'The Birdman of Alcatraz' (1962),
'My Fair Lady' (1964), and
'Apocalypse Now' (1979) among others. His painterly work added power and personality to the portraits. His work has also appeared on US postage stamps for the 1984 Olympics and many covers for
Newsweek and
TV Guide.
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Another popular movie poster artist known for his celebrity portraits was
Richard Amsel (1948-1985). From his boldly graphic image of Barbra Streisand in
'Hello, Dolly!' (1969) to his homage to
J.C. Leyendecker (1874-1951) in his poster for
'The Sting' (1973), his work took nostalgia and made it fresh and modern. His portraits were also featured on many
TV Guide covers and his depiction of Bette Midler as the Divine Miss M help define her stage persona.
For more on the art of the movie poster, check out this
interesting article interviewing veteran illustrators, including
Drew Struzan (
Star Wars) and
John Berkey (
King Kong), about the declining state of the Hollywood movie poster. Also,
Posterwire.com is a tremendous resource for information on the art of movie posters from vintage to contemporary.